Under the sponsorship agreement, TikTok will present the keynote bring talent and executives to participate in each of VidCon’s three tracks, and sponsor some expo hall stages.īryan Thoensen, head of content partnerships at TikTok, shared, “At TikTok, we’re thrilled to expand upon our partnership with VidCon, where helping creators learn, collaborate, and elevate is at the core of our shared mission”. But what does the new sponsorship mean for both sides? However, this year, TikTok will debut as the new title sponsor for VidCon US 2022, closely associated with and influenced by YouTubers and media influencers. When VidCon first debuted in 2010, the event aligned closely with YouTube as its supporter and has been the lead sponsor for the event since 2013. Event Guide and What to Expect at Vidcon 2022 Sponsors and Stars – TikTok, YouTube, SZA, and the Best Content Creators Here are a few noteworthy teasers and a guide for this year’s VidCon 2022. Vidcon announced their latest sponsors and the stars you can expect to see there at the show. However, on August 20, 2021, VidCon announced the cancellation of its 2021 event “due to the recent increases in COVID-19 cases and evolving health and safety mandates”, and scheduled its next event in Anaheim for June 22–25, 2022, opening this week. In July 2019, the most recent VidCon event, over 75,000 people attended.
Hank Green continues to be involved, along with Jim Louderback, CEO of VidCon.
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The only worry that founders and Veteran YouTube creators John and Hank Green had was covering expenses, today Viacom now owns Vidcon and has expanded its live events business from TV programming to next-generation entertainment platforms.īy 2018, VidCon had grown in popularity, and Viacom (owner of Paramount Pictures and Viacom Media Networks) acquired VidCon. At the time, it was hosted at the Hyatt Regency Century Plaza Hotel, Los Angeles, and was attended by over 1,400 people. The first VidCon was organized by VlogBrother, Hank Green in 2010. Just a little over a decade ago, the first Vidcon was held on July 9–11, 2010, in Los Angeles, California, and sold out in advance with a little over 1,400 people attending. The Growth of VidCon US 2022, & Partnership With YouTube
FGPG dives into VidCon US 2022 and what you can expect from this year’s event.
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Content creators, brands, and marketers will have the opportunity to network with YouTube stars, featured guests, and popular brands, plus show off the latest advances in experience marketing. This year’s event is guaranteed to be significantly larger than others, with people attending from all over, for the ultimate immersive experience. VidCon’s international audience is constantly growing as events are planned in Mexico City, Abu Dhabi, and Singapore, adding to its global events in Australia and London.
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In 2020, VidCon launched VidCon Now, an ongoing, free digital offering with weekly programming for its global fan base.
In July 2019, the most recent VidCon event celebrated its 10th anniversary, welcoming 75,000 attendees and over 120 brand exhibitors. VidCon US 2022 will return to the Anaheim Convention Center in California for the first time since 2019 from June 22nd through June 25th, 2022. The world’s biggest celebration of online video and digital creators is back and better than ever.
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